On March 22nd and 23rd, a group of influential and committed health bloggers and cancer advocates entered the doors of the Cancer Treatment Centers of America Western Regional Center in Goodyear, Arizona into a lobby literally built on hope.
We came together for their second annual CTCA AZ Blogger Summit to learn from their expert teams about their innovative approach to cancer treatment and care. It was also an opportunity to serve as advocates by generating questions and getting the information back to our communities through social media efforts.
During our tour, we learned that patients, family members and staff had written messages of hope during construction and these were sealed beneath the lobby floor. The entire center was built to match the feedback of patients, their families and staff. Sitting areas in the lobby are fashioned to be like a comfortable living room, complete with a fireplace to add to the cozy feel. While it is airy, it is also understated relative to many other treatment centers which patients reported as being cold and impersonal.